There are many ways to advertise your business. Let’s take a look at how some common advertising ideas stack up.
The following information is “typical” but you can add your region’s actual numbers in the grid.
| Repetition | Appeal | Targeting / Reach | Exposure | Cost | |
|---|---|---|---|---|---|
| Google Ads (including map ads) | Search Ads: Appear as someone performs a Google search. Impressions are limited by budget. Display Ads: Appear in ad space on websites who participate on Google Display Network. | Search Ads: Text ads appear as people are actively searching for dining options. Can include text discount offers. Display Ads: Full- color ad w/ coupon | Depends on CPC and budget | Search Ads: Appear directly in a user's search results. Display ads: Continuously appear in various websites that the user visits. | Less than $1-$5+ per click (CPC= cost per click) |
| Facebook Advertising | 1-4x per month | Full-Color Ad w/Coupon Discount | 20K-40K Users within 3-5 miles of your business, narrowed by demographics | Native ad in the user's newsfeed | $500 - $800/month |
| Grocery Store Receipt Advertising | 4-8x per month | Full-Color Ad w/Coupon Discount | Approx. 80K shoppers within 3-5 miles | Placed directly into the shopper's hand | $358/month |
| Newspaper | 1x per month | Black & White ad in Sunday paper | 318,085 Readers | On the driveway | $4,620 per ad |
| Radio | 5 spots per week | Audio only, must be memorable | 2+ Million listeners, Adults 25-54 | 30 second air time per spot | $3,500 per Week (not including production cost) |
| Billboard | 7-15x per month | Eye-catching Outdoor sign | 5,391,090 Population | 6 seconds of visibility | $27,050 - $151,800 per month |
