Advertising Comparisons

There are many ways to advertise your business. Let’s take a look at how some common advertising ideas stack up.

The following information is “typical” but you can add your region’s actual numbers in the grid.

	Repetition	Appeal	Targeting / Reach	Exposure	Cost
Google Ads (including map ads)	Search Ads: Appear as someone performs a Google search. Impressions are limited by budget. Display Ads: Appear in ad space on websites who participate on Google Display Network.	Search Ads: Text ads appear as people are actively searching for dining options. Can include text discount offers. Display Ads: Full- color ad w/ coupon	Depends on CPC and budget	Search Ads: Appear directly in a user's search results. Display ads: Continuously appear in various websites that the user visits.	Less than $1-$5+ per click (CPC= cost per click)
Facebook Advertising	1-4x per month	Full-Color Ad w/Coupon Discount	20K-40K Users within 3-5 miles of your business, narrowed by demographics	Native ad in the user's newsfeed	$500 - $800/month
Grocery Store Receipt Advertising	4-8x per month	Full-Color Ad w/Coupon Discount	Approx. 80K shoppers within 3-5 miles	Placed directly into the shopper's hand	$358/month
Newspaper	1x per month	Black & White ad in Sunday paper	318,085 Readers	On the driveway	$4,620 per ad
Radio	5 spots per week	Audio only, must be memorable	2+ Million listeners, Adults 25-54	30 second air time per spot	$3,500 per Week (not including production cost)
Billboard	7-15x per month	Eye-catching Outdoor sign	5,391,090 Population	6 seconds of visibility	$27,050 - $151,800 per month