5 Issues At Retail That AreKilling Your Brand
And What You Can Do About It.
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THE ISSUES
- 1. Difficulty in managing your assortment of products and the threat of SKUs/facings getting reduced.
- 2. Fighting for shelf space and the growth of private label.
- 3. Retailers desire to control your media dollars.
- 4. Shopper marketing programs tend to support retailer priorities vs. your brands
- 5. Poor redemption rates for loyalty program digital coupons.
How to Fight Back and Continue
to Grow Your Brand
It may seem counterintuitive but old-school printed coupons delivered in-store actually work – and we have the research to back this up. We’re IndoorMedia. We place brand messaging, coupons, QR codes, and offers on cash register receipts at major grocery chains including Albertsons, Safeway, Kroger, Winn Dixie, HEB, reaching 100% of shoppers at checkout.
Talk to us if you believe grocery shoppers are frustrated with higher prices and buying more private label products or annoyed that facings are getting moved to a less desirable section on the shelf, or worse, getting cut outright….