Bavarian Werkstatte

What Products or Services does your business provide?

Specialized BMW/MINI/Subaru/Honda Service in Southern Utah

What types of advertising are you currently doing, and what types of advertising have been most successful for you in the past?

Local coupon book ads, local magazine ads, radio, local Best Of Promotions, distribution of business cards on vehicles (this has produced the most obvious results along with customer referrals)

Are there any certifications, awards, or media recognition that your business has received?

In business for 13 years, family owned and operated, 50+ years European specific technical experience, Best of Southern Utah Winners Since 2021 for Auto Service Center and Oil & Lube

Tell us about your employees.

6 employees including 2 owners
1 employee 5+ years
1 employee 4+ years
2 employees 2+ years

What is the story behind your business?

Owner Chris Long has been working on German engineered automobiles since he bought his first BMW almost 30 years ago. He worked for a large independent BMW shop in Rockville, Maryland for 5 years, where he had the pleasure of working on many beautiful and rare BMWs commonly featured in Bimmer Magazine, Bavarian Autosport and Roundel. After taking a break to pursue other career opportunities, he realized that working on BMWs was his true passion. He wanted to get back to making a living doing something that he loved! Chris and his fiancé Lori have focused Bavarian Werkstatte on personal and professional customer service, honesty, efficiency and great value in order to keep their customers returning and sending referrals from other local BMW and MINI owners.

Tell a story about a great customer experience.

St George is a prime location right off the interstate between Salt Lake City and Las Vegas so we see lots of travelers breaking down near us while traveling cross country. We have had numerous customers that we’ve helped after hours and on the weekends to get them back on the road and back to their original destination. We also offer courtesy cars so that they can continue to enjoy their vacation while their vehicle is being repaired.

Explain why a customer should consider your business instead of going to a competitor.

We are BMW & MINI experts in Southern Utah. No other shop has the technical experience with these advanced vehicles as we do. We also offer a 2-year parts and labor nationwide warranty with all our repairs.

What extra services do you offer that people might not know about?

We offer complimentary tire rotation with any oil service, as well as a minor vehicle inspection.