Are you a Swiftie? Whether you’re a devoted fan or her music isn’t quite your vibe, one thing is clear: Taylor Swift’s musical brilliance is matched only by her marketing genius. She didn’t rely solely on her talent to find success—she took charge of her story, engaged deeply with fans, mastered social media, and built her brand with precision and care.
Here’s the most important part: Taylor didn’t market herself because she was fearless or immune to criticism. She did it because she loves music and performing. That love, not courage, drove her to seize every opportunity to share her work, from small-town fairs to the biggest stadiums in the world. Her motivation came from her desire to connect her art with others who would cherish it, which in turn fueled her resilience and creativity.
The Opposite of Fear Isn’t Courage, It’s Love
Many believe that courage is what counters fear, but Taylor’s journey—and your business’s journey—proves otherwise. It’s love that enables people to move beyond fear. When you love something deeply, that love compels you to act, even when the risks are high or the path uncertain. Taylor’s love for her craft motivated her to embrace every stage, fan, and critique because the passion for sharing her music outweighed the fear of failure.
For your business, the same principle applies. If fear tells you not to post that ad, not to ask for that review, or not to greet that difficult customer, it’s love that pushes you to show up anyway. Love for what you’ve built, love for the community you serve, and love for the opportunity to make someone’s day better.
This love must extend to your customers—all of them, not just the ones who are easy to please. Every customer who walks through your door represents a chance to show your care, no matter how challenging they might be. It’s this love for connection and service that will make your business truly remarkable.
Your Business Deserves the Spotlight
Having a great business is like writing a hit song—it deserves an audience. But just as musicians need marketing to turn a great tune into a global phenomenon, local businesses need tools to ensure they’re discovered by the customers who need them most.
Secure Your Digital Stage
Just as musicians need a presence on streaming platforms, your business needs to be visible online. Platforms like Google, Yelp, and Bing Places are your stage. Claiming and optimizing your profiles is like releasing your debut album—it ensures your audience knows where to find you.
Drop Your Singles Where Fans Are Listening
Taylor didn’t wait for fans to find her; she made sure her music was everywhere they listened. For your business, that means showing up in search engines. A fully optimized Google profile is your way of being “on air” when potential customers are searching for services you offer.
Consider these eye-opening statistics:
- 97% of Search Engine Users Search Online for Local Businesses.
- 136%: the increase of searches with the phrase “near me” since last year.
- 1 out of 3 “Near Me” Searches Lead to Purchases.
Hype Your Reviews
Whether a review is glowing or critical, responding shows customers you care about their experiences. A simple thank-you or a thoughtful resolution to a complaint can turn casual customers into loyal advocates.
Love Means Embracing All Your Customers
Train Your Staff to Ask for Reviews
Learn Your Superfans
Share Your Passion
Taylor Swift didn’t become a global superstar because she was fearless—she succeeded because her love for music pushed her to share it with the world. The same is true for your business. It’s your passion that makes your work special, but to truly thrive, you need to make sure people know about it.
Remember, love isn’t just about what you do—it’s about why you do it. It’s what drives you to embrace every customer, market your business authentically, and take your work from the shadows to the spotlight. Let that love guide you, and your business will shine as brightly as a Taylor Swift hit.
