No matter how you look at it, your customers are the bread and butter of your small business. You could be a master of your craft, but without a solid group of consumers—both new and return—your services will never gain the recognition they deserve.
Small-business verticals like restaurants, salons, dry cleaners, and automotive shops must compete with national chains. In order to compete, you need to aggressively approach the things you can change. Take advertising, for example. You’ve put in the hard work to staff your business and acquire the necessary inventory, licenses, and permits. Now it’s time to take control of your advertising and marketing efforts.
We’ll let you in on a secret: Advertising works. However, the real challenge is finding which form of advertising works for you. So, where can small-business owners begin targeting potential consumers? A great place to start is through grocery store receipts.
The Truth Behind Grocery Store Receipts
Digital may change the way that consumers shop and purchase products, but it has a long way to go in terms of coupon advertising For example, in a 2016 recent survey, 58 percent of respondents reported using print coupons, as compared to 32 percent who use online coupons.
Inspire Action
Looking to make an impact and influence how your consumers purchase your products or services? Coupon advertising not only compels consumers to act, but it impacts how much money they spend, as almost 90 percent of consumers said that promotions influence the amount they spend and the items they purchase. The more you offer your customers, the more they’re willing to spend.
Coupons can also help keep consumers away from your competition. Seventy-eight percent of consumers said they were influenced to buy a brand they wouldn’t typically consider due to a coupon, and 80 percent of shoppers would switch stores or brands if offered a compelling promotion. Because small businesses must constantly compete with big-box brands, coupons can help draw customers into your store.
Target Relevant Customers
One of the biggest benefits of circular advertising is the element of customization and personalization. Because the average American shops at a store less than four miles from their home, you can almost guarantee you’re targeting local consumers. Receipt coupons enable business owners to reach hyper-specific customers, thanks to precise location targeting. Combined with demographic information, this enables business to distribute messaging to exactly the right audience.
Coupon advertising even enables business owners to boost sales by targeting specific customers, products, or events. By delivering personalized promotions, consumers are more likely to visit your business, spend money, and boost your profits.
It’s possible to leverage regional advertising to bring the right people into your store. Distributing a consistent advertising message to specific cities or regions doesn’t have to be expensive. By targeting specific stores in the local areas where your prospective customers shop, you are sure to spend your money reaching a high volume of qualified consumers.
By harnessing the power of receipts , your small business’s message will be in front of a specific group of consumers in a specific area—every single time they’re shopping for groceries.
By Talitha Turkin
