In a highly competitive real estate market, growing your business can be significantly challenging. Moreover, you need to establish your business as a credible and trustworthy brand if you want potential clients to choose your services over others. While that may require years of hard work and goodwill, you can turn things in your favor with some effective marketing tactics.
Like many other industries, the real estate sector has also gone through some massive changes in the past few years. In order to stay relevant and ensure business expansion, it is essential to keep your marketing efforts updated. While traditional marketing tactics have worked tremendously well in the past, now you need to combine them with the latest digital marketing to get the desired results.
If you are finding it difficult to grow your business in this competitive market, here are several surefire ways you can achieve success in the real estate market.
Build a Strong Online Presence
Creating new connections and nurturing relationships are essential for the success of your real estate business. While you need to pay attention to your in-person relationships, you must also have a strong online presence to maintain the relationships with your digital connections. Start by building your own website that is professional, responsive, and easy to navigate. If a potential client discovers your business on the internet, they can land on your website and learn more about your offerings.
Once you have developed a website for your business, you need to use effective SEO techniques to boost its visibility on search engines like Google. Create informative blog content to share in-depth knowledge about the real estate market, home maintenance tips, investment opportunities, and more. Besides having responsive and optimized real estate websites, you need to boost your social media presence as well. Create accounts for your business in the social media platforms where you can connect with your target audience.
Engage with Leads Through Email
A strong online presence can help you earn more qualified leads. While you have the option to engage with your prospects through social media posts, you can use email marketing to nurture leads and stay connected with clients. Create an email list of potential buyers and send out regular newsletters with market updates, home-buying/selling tips, new property listings, and other relevant details.
You can personalize the content of your emails in order to cater to the specific needs and interests of the recipients. Offering valuable content through email positions you as a credible business in the real estate market and helps you stay ahead of the competition. You can use email marketing to educate your prospects, attract new leads, and build trust and relationships with the target audience.
Request Referrals from Satisfied Clients
Whether you are one of the seasoned real estate agents or completely new to the real estate business, never lose a chance to ask for referrals. Apart from asking your contacts for referrals, consider requesting your past clients to refer your services to their friends and family. You will be surprised to know that most of the first-time buyers find a real estate agent through referrals.
So, while you ask your contacts for referrals, you also need to make sure your services are top-notch. Being responsive, attentive, and knowledgeable about the real estate market boosts your chances of getting referrals from your former clients. You can also start a referral program where you reward the person who successfully refers your services to a new client. You may promote this referral program in your newsletters and emails, allowing your contacts to refer your services to their friends and family proactively.
Leverage the Influence of Digital Media
Having a social media strategy for your personal brand can help you attract leads, build brands, and do much more. However, do not limit your online activities to social media platforms. Explore other forms of digital media, such as webinars, podcasts, video marketing, and more. Webinars are great for informing your prospects about the latest trends, industry news, and other valuable insights. They can help you establish your brand as a thought leader in the real estate industry.
Podcasts are another popular form of content that has the potential to boost your credibility and brand image. Apart from establishing you as an authority in the real estate industry, it humanizes your brand. As you continue to deliver valuable content, listeners perceive you as a reliable source.
Moreover, you can explore various video-related digital platforms to market your business to potential customers. From a complete view of the property to insightful videos on real estate topics – there are plenty of options to consider for your business. YouTube, TikTok, Instagram, and Facebook – all of these platforms allow you to engage with your audience with video content that can be informative, entertaining, or a mix of both.
Regularly Update Your Professional Biography
If you want to maintain your image as a professional and trustworthy brand in the real estate industry, you need to keep your professional bio up to date. Your bio should highlight your skills and experience. Also, you need to convey your connection to the area in which you operate. If you have closed a big deal, you can update it in your bio in the form of past sales statistics. Most importantly, you need to emphasize the value you provide to your clients.
It is important to understand that the bio of your real estate business is often the first point of contact between you and your potential clients. Prospects often confirm whether you are the right real estate agent for them based on your professional bio. So, you need to make sure that your bio offers glimpses into your personality while sharing relevant achievements, expertise, and accolades. Remember to mention the kind of real estate properties you are dealing with to avoid confusion.
Provide Outstanding Customer Service
A majority of the successful real estate businesses in today’s date have one thing in common – outstanding customer service. When the clients are satisfied with your services, they will voluntarily refer your services to their friends and family. Word of mouth is several times more effective than many other marketing tactics. So, if you want to maintain your position as a reliable and trustworthy realtor, you need to improve your customer service. Here are several ways you can provide better customer experiences:
- Maintain 24/7 availability for your clients
- Offer personalized experience for each client
- Resolve customer complaints and issues proactively
- Ensure the efficiency of the customer support team with regular training
- Address client concerns and frequent queries immediately
- Ensure the safety of the client’s personal information
- Prioritize client feedback and implement feedback-driven changes
- Handle genuine concerns promptly to foster customer satisfaction and loyalty
- Make sure your answering protocols are adaptable to the changes
Apart from these aforementioned tips, you should always be empathetic towards the clients and try to understand their perspective.
Stay Updated with Market Trends
In this constantly evolving real estate market, you need to be aware of the latest market trends to stay ahead of the competition. Unless you align your business strategies with the changing industry landscape, it is difficult to stay relevant in this market. You may need to diversify into niche markets such as commercial real estate or luxury properties to adapt to the dynamic real estate industry. You can find new ways to grow and expand your business by expanding your business into niche real estate markets.
Moreover, you need to update your operations to comply with the latest business standards. If most of your peers are using a piece of technology to improve customer experience, you also need to explore your options and update your operations. For example, virtual tours and open houses have become a common practice in the real estate industry, where the realtor shows a 3D simulation of the property to the clients from the comfort of their homes. If you are still relying on physical tours of the properties, you may lose some genuine clients in the process.
Use in-store Marketing to Grow Your Real Estate Business
In today’s digitized world, most businesses focus on their digital marketing efforts. However, when it comes to real estate businesses, localized marketing is equally important. As you continue investing in your digital marketing strategies, you should also focus on some conventional strategies to acquire new clients. In-store advertising is one of those strategies that need your attention. It can help you generate leads and establish your personal brand.
Identify the most popular grocery stores, supermarkets, and shopping malls near the properties you have in your listing. Since these public places get plenty of footfalls every day, there is a high chance of finding potential clients who are looking to buy/sell properties in the area. Strategic placement of well-designed print ads in such popular places can help you with lead generation. Some of the effective in-store advertising strategies include:
- Grocery cart advertising
- Checkout stand advertising
- Grocery divider advertising
- Bench advertising
This low-cost marketing strategy offers highly targeted ads. Also, the repetitive nature of such ads allows you to cut through the competition and become the first choice for potential customers when they decide to buy a property in the area. Remember to add your contact details and other crucial information that sets you apart from the competition.
In conclusion
There is no shortcut to success in real estate. With the growing competition in this industry, you need to constantly update your marketing strategy to stay relevant and ensure the growth of your business. With the right approach to marketing and lead generation, you can build a credible real estate business that aligns with your professional goals while ensuring higher levels of customer satisfaction.