Let’s face it — owning a business is rarely easy. Your employees can often clock out, go home for the day, and do wh...

The world of marketing is full of lingo and jargon, including acronyms like B2C and phrases like user-generated conte...

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertiseme...

Advertising has come a long way over the years. Once upon a time, you might hire someone to stand outside your business ...

In a perfect world, you purchase some advertisements, they run, and you immediately have a much bigger customer base kno...

Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in your browse...

A few decades ago, marketing was somewhat of a monolith. The stereotype of “Mad Men,” heavy-drinking, suit-wearing p...

Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that's only part...

We've previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms ...