Advertising is all about raising brand awareness and attracting new customers, right? Well, sort of — that's only part...

We've previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms ...

Do you know the difference between B2C and B2B? No, these aren't text message abbreviations like LOL (laugh out loud) an...

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Withou...

Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your cust...

Do you have any social media accounts for your business? Which ones do you use? For most businesses, it's worth maintain...

So you’ve decided to start creating advertisements for your business. You’ve done all the research. You have a firm ...

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the d...

It’s 2021, and the world is well into the digital age. The internet rules the world — people live on social media. F...