If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. A lot of this is because the sales cycle differs for different companies, so it’s important to understand where to position yourself in this process.
To make it easy, we’ll quickly break this down. For any company, the sales cycle moves from Awareness to Consideration to Decision Making. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.
At the consideration phase, the customer knows they’re hungry, need a haircut, or have a problem they need to solve. Here they’re considering their options and trying to zero in on the right business to go with. At the decision phase, they’ll make their decision and select the winning company.
It is obvious but worth mentioning that Realtors are not like restaurants. A customer might choose a new restaurant at a whim. Choosing a Realtor can be one of the biggest investments a potential client will make.
To be top-of-mind when a prospective customer is ready to choose a Realtor, ideally, you need to have a relationship with that customer well before they decide who to call for a meeting.
One way to build that relationship is through persistent advertising during the Awareness stage, and that is really where your relationship will begin. Few people will pick a Realtor at random. However, your presence in the community, the familiarity buyers and sellers have with your name, and other people’s reviews can contribute to putting you on the list of first picks.
By IndoorMedia MarketingDo you have a real estate business and are wondering how to enhance its reach and engagement? Well, the secret lies in c...
