In the salon business, discount coupons can do wonders, attracting new clients, pampering existing customers, and ultimately, increasing sales. Coupon advertising is a budget-friendly way to spread the word about your exceptional services in your local community. They become the invitations that create excitement among potential customers who haven’t yet discovered your salon. These coupons can also be used as an opportunity to show appreciation to your loyal customers and encourage repeat business. However, to grab attention, your coupon should have a visual appeal and enough information about your services. A strategic coupon campaign is the key to success.
Increase Sales for Your Hair or Nail Salon
Growing your client base requires more than just providing high-quality services. To bring in new clients, you’ve also got to market your business consistently in your local neighborhoods. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising with help from expert salon marketing agency IndoorMedia.
Why Coupons Work
- Target your most likely customer. The prospects most likely to use your business live within a 3-5 mile radius of your salon. Nail and hair salon coupon advertising that is distributed to this hyperlocal area makes the most of your advertising spend by targeting consumers who are actually qualified to buy.
- Your message is seen. Coupon advertising can be placed directly in the hands of your prospects, while other forms of advertising are hidden in mailboxes or behind turned-off screens.
- Lather, rinse, repeat! Most people only get their hair cut or nails done a few times a year. If your advertising is only distributed once a month, you may not reach your prospects at a time when they need your services. To make sure your ad is seen when your prospects are ready to buy, use coupon advertising from an experienced salon marketing agency that can ensure your message is distributed repeatedly, consistently, and as often as possible.
Best Practices for Coupon Advertising
Create an Enticing Offer
It is totally possible to offer an aggressive coupon deal that entices new customers while still generating profit for your salon. The key is to make the perceived discount greater than the actual discount. For example, BOGO (buy one get one) half-off deals are enticing for new customers because they are perceived to offer a 50% discount. The actual discount is only 25%, which is a much more realistic and profitable discount for salon owners.
Highlight Your Unique Services
Do you offer unique services that your competitors don’t? If so, use this to your advantage in your nail or hair salon’s coupon advertising campaign. Nail salons that offer waxing and massages or hair salons that offer specials for kids can highlight these services to attract new customers who might not otherwise come to your salon. This is also great to encourage your existing clients to try other services you provide.
Promote Loyalty in Existing Customers
Did you know that 80 percent of consumers are willing to switch brands or businesses because of a coupon or related offer? This means that even your most loyal customers can be persuaded to try a different salon if the price is right. Our salon marketing agency can help you use coupon advertising to keep existing customers coming back by offering special discounts based on their loyalty.
Theme-Based Coupons
Instead of generic discount coupons, create theme-based coupons focusing on the excitement of holidays and changing seasons. Include festive nail art or highlight hair treatment in your salon marketing plan to promote your special services. Our salon marketing strategies help you share your salon’s exceptional ability to adapt to current trends. We use relevant pictures and timely discounts to attract new clients who are looking for that perfect look and also remind existing ones to visit your salon to get their desired look.
Package Deals
Package deals are a win-win for both you and your clients. In these kinds of deals, you combine popular services at a discounted rate and create a more attractive overall offer. With coupon advertising, you can incentivize your clients to explore more of your expertise at a lower cost. Package deals can also be used to promote lesser-known services or the services you want to sell more. For example, a haircut with a new deep conditioning treatment can be introduced to clients. These deals can boost your sales and increase client satisfaction.
Service-Specific Discounts
Even though your every service is exclusive, some might need a push to generate more bookings. Service-specific discounts are the solution to target these services by reducing specific prices. For example, you can offer a discount on a new hairstylist’s appointments to generate interest and encourage clients to try them out. Our salon marketing strategies can highlight specific services and give them the attention they deserve. Using this marketing tactic, you can introduce new services, under-booked treatments, or create a special offer for clients looking for a specific service.
Partner with Local Businesses
Partnerships with businesses not directly related to your business can expand your reach. You can collaborate with local gyms or yoga studios to offer a combined package deal. The other business could include a coupon for your nail or hair studio in their membership, and you can offer your clients a discount on fitness classes. This can be a mutually beneficial cross-promotional opportunity. Partnering with local businesses allows you to attract new clients who might not know about your services.
Referral Reward Programs
Offering coupon reward programs shows that you appreciate your loyal customers and increase your sales. In this system, clients can earn points with every service, which they can redeem for exclusive coupons. This will incentivize repeat customers and allow you to create future offers based on their service history. Customers can also earn points by referring your services to friends and family. Design coupons that give both the referrer and the new client a discount on their first service. This strategic advertising can organically attract new clients through trusted recommendations.
Promote Online Booking
Offer an exclusive discount for appointments booked through your salon’s website or app. This will promote online booking and simplify your scheduling process. You can further increase your digital reach by partnering with local influencers or bloggers. Offer them a complimentary service along with a coupon code they can share with their audience. This exposes your salon to a new pool of potential clients who trust the recommendations or their favorite online personalities.
Pre-pay Packages and Discount Cards
Pre-pay packages can be offered at a discounted rate on multiple services. This will make your clients commit to your salon in advance. For example, offer a mani-pedi monthly pass. Give a discount on a set number of manicures and pedicures over a specific period. This will secure future appointments and generate consistent revenue. Discount cards are also an effective way to advertise your services. Design a card with a tiered system where clients can earn increasing discounts with every service they purchase. This will motivate customers to repeat your services and explore new treatments.
Coupon Contest
Engaging your audience through social media is a powerful marketing tool. Design contests and giveaways for your coupons and use them as the perfect bait to engage customers. For example, you can announce a ‘best braid challenge’ or ‘best nail art challenge’ where people will post photos of their braids or nail art and tag your salon for a chance to win a coupon for a free session. This strategy allows you to collect user-generated content that can be used for future marketing campaigns.
Choose the Right Advertising Partner
IndoorMedia’s Register Tapes Unlimited division is a 1 year program designed to deliver the best targeting, exposure, and repetition for your advertising dollar. Created based on best practices for hair and nail salon advertising, our program will identify your market, design your offer, and publish your ad in just a few short steps. Get started today with the only coupon advertising program designed from the ground up by our experienced salon marketing agency to increase your sales.
Are You Ready to Start Your Coupon Advertising Journey?
Strategic coupon advertising can attract new clients, retain existing ones, and boost your salon’s overall success. However, creating a perfect coupon campaign takes creativity and planning. Our salon advertising service can help you plan your coupon campaign with winning strategies. We understand the local market and can help you design coupons that align with your target audience. We will guide you through every step of the process, from suggesting images to recommending the best distribution channels. Connect with our team to discuss your requirements and vision in detail.
“We have been advertising with RTUI for over 12 years. The return for our dollar is eleven times the cost of our ad. Our guests look for the coupons at the Winn Dixie and bring them in on a daily basis. Thank you for helping us to be one of the top 10 Fantastic Sams salons in the country! You are truly one of the secrets to our success!” – Debbi Duda, Fantastic Sams
Average Coupons Redeemed: 70 per week, 280 per month
“I find RTUI to be an excellent investment. I have been on the program for 2 years now and receive 100 coupons a month. I would recommend to other businesses to try out.” – Lynn Dang, Pure Nails
Average Coupons Redeemed: 25 per week, 100 per month
“I am seeing an excellent return on my investment with 180 coupons per month. Great customer service, and I will be renewing my RTUI program.” – Rachna Malhotra, Supercuts
Average Coupons Redeemed: 40 per week, 180 per month
By Talitha Turkin
