No matter how big your salon business is or how exceptional your services are, it may not reach your potential customers without marketing or advertising. Since digital marketing has given businesses a great opportunity to engage with their customers through online interaction, promoting a product or service has become easy. We are going to discuss the 15 best marketing ideas for your salon to get more customers.
15 Innovative Marketing Strategies for Elevating Your Salon’s Success
With so many marketing best practices available on the internet, it’s easy to get confused. But the truth is understanding the basics is important for your long-term success. Not every fancy tactic that worked for someone will work for you. You need to experiment and try new ideas while maintaining the basics of marketing.
Standing out in the crowded salon business is not always about getting viral on social media. Sometimes, it could be a simple video or an exciting coupon advertisement. Let’s discuss some innovative ways to market your salon business and stand out from the crowd.
Offline Salon Marketing Ideas to Build Brand Awareness
Although it is the digital era, offline marketing can sometimes do wonders. This is where you can build real connections with people and create excitement around your salon. There are many ways to explore offline marketing. Let’s discuss some of these ideas.
1. Grocery Store Receipt Advertising
Grocery store receipts are a great way to publish your ads and reach new customers. Receipt advertising allows you to introduce your salon directly to potential clients who are already thinking about spending money on their looks. These people will most likely need haircuts, colors, or other salon services. Hence, by publishing your ad on grocery receipts, you are directly inviting them to your salon. It’s an affordable and quick way to build brand awareness and promote special offers or new services.
2. Grocery Store Cart Advertising
Similar to receipt advertising, grocery store cart advertising is another way to share your message directly with the customers. It’s a targeted approach to reach people in your community who are already on the lookout for a beauty makeover or, perhaps, need a haircut. It can be the perfect time to remind them about a haircut, hair color or other salon services they might need. This cost-effective advertising allows you to reach a larger audience at a single time. If you want to highlight any special promotions or launch a new service, cart advertising can be the best possible way. You can also promote last-minute deals or seasonal services.
3. Checkout Stand Advertising
Checkout stands are a perfect spot to grab attention as customers wait to pay. It’s a strategic way to reach people at the cash register waiting for their turn to finish their errands and maybe thinking about their next move to be more relaxing, something that your salon can offer. You can display your salon’s special offerings with attractive images and short, simple messages. It’s an ideal marketing tactic for promoting quick services like hair removal, haircuts, or even gift certificates. You can also advertise last-minute appointments, promote new services, or highlight special offers. Since checkout lines can take a few minutes, a thoughtful ad placement can quickly grab the audience’s attention and turn them into new clients.
4. Custom Printed Receipts
Instead of a generic store print, design receipts featuring your salon’s logo, website address, social media handles and special offers. You can hand out these receipts every time someone purchases your services. This way, every transaction becomes a marketing opportunity. With this cost-effective marketing strategy, our salon marketing services make your salon information reach every customer who walks through your door.
Online Salon Marketing Ideas to Boost Visibility & Engagement
Since online marketing has been booming, it has made promoting businesses and reaching a larger audience more accessible. A well-structured website, active social media profile and targeted ads can help you reach the exact people who need your services. Here are a few online marketing ideas to boost your business’s visibility and engagement.
7. Set up Your Google My Business Profile.
More than 70% of users looking for a service or product search online before purchasing. Google Business profile is a free tool that helps potential customers find you online. This is an easy way to manage how your salon appears on Google Maps and Search. By creating a profile, you can add essential details about your business, like address, phone number, website and opening hours. You can also display photos of your salon and client transformation to attract customers.
8. Create or Refresh Your Salon’s Website.
Salon business owners often overlook the importance of creating a website. However, a website is where potential clients get their first impression, so make it count. If your website is outdated or lacks important information, refresh its content and keep it updated. A user-friendly website should have information about your services, highlighting your team’s expertise and client transformation. Clearly list your services, pricing and booking options. Also, make it mobile-friendly so people can browse on their phones.
9. Offer Online Booking.
Busy schedules shouldn’t stop people from getting your services. Offer online booking through your website or a mobile app. This will allow your clients to schedule appointments at their convenience. Online booking not just saves time calling during business hours, but it also reduces phone tag and missed appointments for you.
10. Use Paid Advertising.
Paid advertising platforms like Google Ads or Facebook Ads allow you to target your ideal client based on demographics, interests and online behaviors. When you create targeted ads, you get the opportunity to advertise your salon’s offerings to people actively looking for your services in your local area. Spend your marketing budget wisely and reach the exact audience most likely to convert into paying clients.
11. Social Media Advertising
Social media platforms like Facebook, Instagram and Twitter have built-in advertising features that allow you to publish targeted ads to reach the right audience. You can promote special offers, highlight new services or even target ads based on life events like weddings or graduations. Social media advertising gives you the ability to build brand awareness, connect with clients on a personal level, and convert them into loyal followers.
Promotions and Discount Ideas for Hair and Beauty Salons
Promotions and discounts are a strategic marketing move for hair and beauty salons. This marketing activity can attract more customers to buy your products or subscribe to your services. Here are some creative ideas you can explore to grow your revenue and increase your salon bookings.
12. Offer Referral Discounts.
Your existing clients who spread the word about your salon deserve to be rewarded with referral discounts. By offering these discounts, you are showing appreciation for their loyalty and making them continue to recommend your services to their friends and family. Offer a discount to both the existing client who refers to someone new and the new clients themselves. This will increase your client base through positive word-of-mouth promotions.
13. Offer a Family or Group Discount.
If you want to attract more than one client at a time, this is a smart way to do it. These promotions invite multiple appointments at once, which increases your sales and productivity. You can offer a discount on haircut packages for the whole family or a special deal for a group of friends getting mani-pedis together. By offering discounts on these bookings, you create a fun experience that keeps everyone happy. This is another way to attract new clients and fill your appointment slots.
14. Implement a Customer Loyalty Program.
Customer loyalty programs allow you to encourage repeat visits and incentivize loyal customers. There are many options to choose from, such as points systems, tiered memberships, or exclusive discounts for regulars. These programs also encourage clients to spend more and try new services. No matter how big or small your salon is, a loyalty program keeps your clients happy and coming back for more services.
15. Sell Seasonal Promotions for Your Hair Salon.
Seasonal promotions are a fun way to follow current trends and keep your salon updated year-round. For example, you can offer gift certificates on winter holidays or back-to-school hair makeovers. With these special deals, you can attract clients looking for trendy and refreshing looks. Every holiday season requires a special look when people usually go for parties or trips. This is the time to attract these clients with related services. This strategic marketing tactic will boost your sales during slower periods and encourage your clients to treat themselves.
Why Choose Indoormedia as Your Hair Salon Marketing Agency?
At IndoorMedia, we specialize in targeted marketing that reaches the right audience at the right time. We create focused marketing strategies so your message can reach people in your target market who are already thinking about self-care. From creating attention-grabbing ad designs to managing the entire campaign, IndoorMedia takes the stress out of marketing. Connect with our team to stand out from the crowd and create memorable marketing campaigns that keep your salon business booming.
By Eric Shafer