No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole time, and leaves a big mess, are you going to call the same company next time or deal with their unprofessionalism again? Even if they’re slightly cheaper than a more service-oriented plumbing group, you’re probably going to spring for better service at a somewhat higher price. The same goes for restaurants, salons, dry cleaners, grocery stores, and every other kind of business out there.
Even across different industries and sectors, basic best service practices apply to every particular business. Yes, suppose you don’t have any competitors, and you offer an essential good or service. In that case, people will be forced to patronize your business regardless of actual service quality, but as soon as a competitor pops up, customers are likely to at least attempt a switch.
If you’ve got the best product around, you’ll probably still attract many customers. Still, a certain percentage will likely patronize another business with a slightly inferior product but much better service. Famous restaurateur Danny Meyer once said, in so many words, that people go to a restaurant for the food, but what keeps them coming back is hospitality — what we’ll call service in this article.
By IndoorMedia MarketingNo matter how big your salon business is or how exceptional your services are, it may not reach your potential customers...
By Talitha Turkin
