Truth in advertising is of crucial importance. You’ve likely heard people talk about it before — it’s common sense. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business. The same goes for any business, any product.
What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising.
This applies to any advertisement, physical or digital. However, the FTC focuses primarily on advertising claims related to consumer health and finances, or as they say on their website: “claims about food, over-the-counter drugs, dietary supplements, alcohol, and tobacco and on conduct related to high tech products and the internet.”
Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Hopefully, you’re not running any false ads, but if you are, you should stop before the FTC has to send one of those letters. The focus of this article is not about how to deal with the FTC; this article is about how to design and run truthful ads that work.
By IndoorMedia MarketingNo matter how big your salon business is or how exceptional your services are, it may not reach your potential customers...
