Discover How Coupons Help Drive More Customers to Your Business and Increase Your Bottom Line

Small-business owners are always thinking of new ways to increase revenue and customers. And in any given city, there are hundreds of ways to advertise.

One of the biggest ways that companies advertise locally is through coupons, but there’s one problem: Not all coupons are created equal.

In order to see the full benefits of coupon advertising, you must go in with a strategy, as well as the support necessary to create successful advertisements.

Coupon Advertising and Your Success

Coupon advertising is one of the most cost-effective yet high-performing options when it comes to your company’s advertising and brand-building needs. That’s particularly true when compared to conventional outdoor advertising, such as billboards, but also when compared to more modern marketing methods, like social media ads or PPC campaigns.

Why is coupon advertising so effective?

The Benefits of Coupon Advertising

It really comes down to giving your customers what they want. A coupon offers a way to save money on a valuable product or service, which speaks directly to a customer’s pain point (affordability). However, there’s more to it than just the ability to save a few dollars. Coupon advertising delivers powerful benefits including:

• A coupon can be a great way for a new customer to try your products or services either with less risk or completely risk-free.

• Coupon advertising allows you to get your brand and message in front of targeted consumers in unique, innovative ways.

• Receipt coupons are among the most effective coupon advertising methods because consumers 1) save their receipts, 2) are primed to look at their receipts, and 3) value the savings offered.

• Coupons can be used to market both products and services.

• Coupon advertising helps you target your audience in unique ways, from zip code to specific types of stores, and more.

• Coupons are more effective than most forms of indoor advertising and outdoor advertising because consumers actively seek them out and share them/talk about them with others.

• Coupon advertisements can take many forms, from text-based to graphics-heavy, and everything in between, helping you grab attention and tie into other advertising efforts.

• Coupons allow you to build a stronger business while benefiting your customers directly.

Communicate Your Message with Coupon Design

Struggling to get your message out? A coupon campaign could be the ideal option. We work with brands across all industries and verticals to identify the key audience segments and then fine-tune the message to resonate with those audience members. What kind of message can you send when you create a coupon campaign, though?

Your first thought might be financial savings, but that is just one message you can send. Coupon advertisements can also be used to send a message of:

• Risk reduction – try before you buy, buy for less, more for your money, etc.
• Values-based – connect with your audience’s values, speak to your values, and more.
• Support-focused – offer additional support or services at a discounted price or for a limited time.

These are just the tip of the proverbial iceberg. Coupon advertisements provide a direct connection with your audience, something tangible customers can hold in their hand, and an offer they’re primed to value immediately. With the right coupon advertisements, you can drive sales, build brand recognition, boost website traffic, and bolster foot traffic to your brick-and-mortar location, all by getting the word out to customers in your local area.

Coupon Advertising Done Right

While coupon advertising does offer tremendous advantages, many companies find it challenging. It differs greatly from indoor advertising and outdoor advertising, social media advertising, and other methods you might be familiar with, and requires both knowledge and expertise. At Indoor Media, coupons are nothing new. In fact, our team has over 30 years of experience working with SMBs, regional brands, national companies, and international firms to deliver compelling coupon campaigns that achieve mission-critical goals and objectives.

In our guide, The Complete Guide to Coupon Advertising, you’ll learn about the different kinds of coupons available and what makes them successful, and you’ll discover why coupon advertising is one of the most effective ways to advertise for a local business owner.

Download the Coupon Advertising Guide to Learn:

• Why coupons are so important for small local businesses
• The elements and components of a great coupon ad
• The different types of coupons available to small businesses
• How coupons help drive more customers to your business

Just fill out the form to download the guide!