From the CMO
How Impressions Work Into Your Advertising Strategy
Your business won’t succeed without brand awareness and audience engagement. Increasing your reach and impressions through advertising grows your brand awareness and can boost your
How to Promote Your Restaurant Takeout Business
Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice
How to Develop a Customer Persona and Why it’s Important
Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers.
How to Create Effective Coupons
Now, more than ever, customers are looking for deals. To meet the needs of these customers, businesses need a way to reach them effectively. One
Don’t Sell Features, Solve a Problem
Effective advertising addresses the desires and issues of your customers. It offers your products or services as solutions to their problems. Advertising product features alone
Timing Your Marketing Strategy
Figuring out and implementing a strong, effective marketing strategy is rarely ever easy. It requires studying your customer base, working out a budget that works
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