From the CMO
How to Create and Manage Marketing Materials
So you’ve decided to start creating advertisements for your business. You’ve done all the research. You have a firm understanding of your customer persona. You know
Why Physical Advertising is Still Important
It’s 2021, and the world is well into the digital age. The internet rules the world — people live on social media. For example, there
Why Truth in Advertising Matters
Truth in advertising is of crucial importance. You’ve likely heard people talk about it before — it’s common sense. If a customer sees an ad
How to Drive Business to Your Salon or Barbershop
Everybody needs haircuts, it’s a fact of life. Some people maintain standing weekly appointments with the same barber for decades; some people only go once
Using Contests to Promote Your Business
It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing boutique, or a barbershop, as long as you’re
The Importance of Great Service for Small Businesses
No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole
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