Highway Towing

What Products or Services does your business provide?

Towing, roadside assistance, buying junk cars

What types of advertising are you currently doing, and what types of advertising have been most successful for you in the past?

Billboards, occasional newspaper ad, roadside signs, craigslist, t-shirts, promo items

Craigslist works well and is free

Are there any certifications, awards, or media recognition that your business has received?

PRC Towing warrant. This is issued by New Mexico Public Regulation Commission.

Tell us about your employees.

We employ 5 people. One has been with us since we opened 3 years ago

What is the story behind your business?

I started the business 3 years ago after being in the industry for 10 years. I am the first in my family to be self employed. Had no money to start with and felt like giving up sometimes but have to keep going and try to learn something everyday

Tell a story about a great customer experience.

An older lady had her son’s truck in our impound yard but not enough money to get it out. We were able to trade her some junk cars she had in her yard to get it and also gave her a ride to pick it up. She left us a nice thank you note and a small plant for the office

Explain why a customer should consider your business instead of going to a competitor.

We actually care about the customers and want to help

What extra services do you offer that people might not know about?

We sell used auto parts